Government
POP QUIZ!
Match each of these statistics with a cause
3.1 million
5 million
50%
250,000
2.2 million
17 million
U.S. green jobs
Alzheimer's
The Pentagon
Darfur
Federal employees
U.S. food aid
Despite the vital issues and organizations listed, your eyes probably just glazed over—even if you knew the answers. That’s because soulless facts and numbers are neither memorable nor influential. People make decisions based on what the facts mean to them, not on the facts themselves. If you cannot open up your audience’s hearts, you’ll never convince them to support your effort.
Now try this one: Rosa Parks was a key figure in...
A) Women’s health
B) Wildlife conservation
C) Civil rights
That one you got, right? Why? Because Rosa Parks had a compelling story.
STORY OPENS MINDS
BY UNLOCKING HEARTS
The key to making a difference is to put your facts into an emotional context by wrapping them up in a compelling story.
Art Simon Productions: the Key to Story, the Door to Success
Whether you’re a contracting officer, program manager or frontline government employee, fulfilling your agency’s mission requires building faith—and that requires telling purposeful stories.
So tell us your objective, then let us into your organization’s world. We’ll mine it thoroughly, conducting interviews and research to discover the core story that best communicates your aims. Then we’ll use the dynamism of cinema to aid your mission by touching your audiences’ hearts.