Education

Alliance Charter Schools: Facts and Data Still Need a Story

The data showed that Alliance Charter Schools’ “blended learning” model of teaching K-12 was an absolute success. But Alliance still ran into resistance gaining acceptance. Their audience required more than facts; they wanted to have faith—faith that Alliance had an answer on how to best prepare students to succeed in a global economy amid ever-changing technology.

And faith is exactly what we ensured Alliance gave them. Our documentary transported their audience into the center of the action. For the first time, policy leaders and other educators saw what goes on inside Alliance classrooms. They listened to motivated teachers sharing the joy of breaking free of the old system, and the students’ own stories captured their hearts.

 

The Result?

The Alliance model continues gaining momentum as it expands to more schools—benefiting ever-increasing numbers of students.

Stories Bolster Facts

If the Alliance Charter Schools achievements weren’t true, we couldn’t have helped them. But the facts weren’t enough—they had to be portrayed through a compelling story. Even the most intellectual of us are most effectively reached through an emotional connection. Fail to reach peoples’ hearts and you’ll fail to make your case.

Open the path to your audiences’ hearts—through captivating stories told with integrity.

We can help.